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04 August 2010
Today, even a layman or a not-so-internet-savvy person is aware of the difficulties and complications associated with the web. We all know that web bugs, phishing, email taps to name a few though the list is never ending, are chronic issues of the internet today. This has lead to a significant loss of confidence and hence a steady decline in the number of consumers doing online purchases. Every seller has to bear the brunt of these illegal practices whether or not they are following the basic business ethics. This rife corruption needs to come to an end. Various steps can be taken to bring in precautions.
Trade associations and security seals can play a major role to help in handling such nuisances. If you belong to some well known trade association which has always had a respectable code of business ethics, then every page must brag about this. This will ensure the people that you take the security of your deals and your clients seriously. The same procedure must be followed in case images that the security vendor provides you with. Security seals given by third parties are another form of assurance. You should be aware of the fact that consumers can no longer be bluffed. If you are trying to build credibility through the use of images, then make sure your snapshots looks genuine. For example, if its bricks and mortar locations that you need to advertise, then make sure you put up some pictures of a building on display. Another way of obtaining customer loyalty is by creating Privacy statements. These can be created absolutely free of cost using a number of generators available on the web which give you a step by step detailed information of the various sections that you should fill in. A privacy statement is a declaration to your customers about the content of the site. It also reveals the type of information that you receive from your visitors and the way you use it. Details like the use of cookies on your website, public forums and discussion boards, how you secure the information that you receive, are to be supplied in this statement. A good company profile page will also take you a long way in establishing loyal customers. It shouldn’t be a platform to show off but a platform that explicitly and subtly reveals what the company is all about: the product or the service offered, other commitments, affiliations etc. There should be a page that lays down exactly the terms of sale and service. The clients should get the idea that you care about their interests and requirements as well. Testimonial pages work a great deal. If there are clients who have been exceptionally happy with your services, request them to post their comments on the web site and offer them additional services or bonuses of any form if they are ready to help you out. It is important to include your telephone and fax numbers on your home page so that you appear approachable.
All the above mentioned are some basics that you need to follow to build a large customer base that will never doubt the deals that they make with you. If you haven’t yet implemented any one of these, make sure you do so at the earliest!
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